Pooja is the Chairperson of The Grassroots Foundation, a charitable foundation. The foundation’s objectives and activities include poverty housing, livelihood skills programs, education, farming reforms and water harvesting. In 2000, she complied and edited Timepass, the memoirs of her mother Protima Bedi. She has been a columnist with the Times of India, the Hindustan Times, and MiD DAY newspapers, and has written articles for numerous publications, including L’officiel, Femina and The Week. She has also been a brand ambassador for Kaya Skin Clinic, Allergan India and the Country Club (CCIL India). She is remembered for the Kama Sutra condom campaign which she endorsed and used as a vehicle to raise awareness of AIDS. She is currently a relationship counselor with her column ‘Heart Chakra’ in the Times of India, and also with her column in Femina, an Indian women’s magazine. She also writes a monthly column for the magazine Men’s Health.