Malini Agarwal a.k.a MissMalini is the Founder & Creative Director of MissMalini Entertainment, a leading new media network that creates highly engaging, multi-platform content geared towards India’s Internet Generation. Malini is India’s first and most famous celebrity blogger & social media personality, having pioneered Indian lifestyle blogging with MissMalini.com in 2008. The website today reaches over 4 Million organic monthly visitors from over 200 countries, more than 80% of which are women, and has a social media following of over 7 Million.
A regular speaker at CMO forums on digital brand building, she was declared as the #1 Digital Influencer in the world on SERMO’s Digital Influencer Index 2016, and was ranked #12 on IMPACT’s 50 Most Influential Women in Media, Marketing and Advertising 2016. Named India’s most famous blogger by the The Huffington Post and Forbes, Malini has been profiled by various international media outlets including BBC World (UK), Reuters, CNN (USA), DW (Germany), TV5 (France) and The Globe & Mail (Canada). She is also a regular feature in local publications such as Vogue India, Elle India, Grazia India, Hello! India, India Today, The Economic Times, Business Standard, NDTV Profit, among many others. She has been featured on CNBC’s Young Turks as a fast-growing media startup to watch, and is currently nominated for the Young Business Women Awards 2016 by CNBC-TV18.
Expanding on her digital leadership, Malini made her first foray into television in 2014 with the reality entertainment TV series, MissMalini’s World on TLC, and again in 2015 with Kya Seen Hai @MissMalini, on ZOOM, one of India’s leading Bollywood & Entertainment TV channels. Her 15 year career in media & entertainment includes stints as a vertical head at MTV, a popular RJ and Programming Director at Radio One, and as the Head of Digital Content for Channel [v]. MissMalini Publishing is backed by seasoned investors such as Rajan Anandan, MD of Google India, as well as the founders of Match.com, Chegg.com, SherSingh/Exclusively.in, and the Asia Director of TA Associates.